Want to win Rock the Mic USA? Here's how.


In case you missed it, we’ve recently announced ROCK the MIC USA, your chance to join Taiwan Startup Stadium for a grand American adventure this September 7 to 24! On July 22, come pitch to our judges for two minutes in English, and your startup may win a free spot at the Taiwanese Pavilion at TechCrunch Disrupt in San Francisco, then fly to New York for the NYC Media Lab 16 summit and more! Check out the official ROCK the MIC USA page for full details and how to register.

Ok, so you've registered. But how do you win? 

We hear from a lot of founders that 2 minutes isn’t a lot of time for a pitch, and you know what? You’re totally right. That’s because we believe well-prepared founders are able to deliver a clear and compelling pitch in a short time. Plus, when you’re standing at TechCrunch Disrupt for 3 days straight, you’re going to be introducing your product to hundreds of people, so you’d better get used to keeping your pitch short! So, what do our judges want to hear?

  • Give us the basics right away
    In the first 30 seconds, use simple terms to tell us what you’re making and who it’s for. Use the correct industry terminology (ex: SaaS, fintech, e-commerce platform, etc.) rather than long explanations, and let us know who is in your target audience. Is your product or service aimed at managers of large teams? Working parents with children? Marketing professionals? 

  • Keep it simple
    If you’re solving a complex or niche problem that requires a lot of technical knowledge, avoid long explanations. This is a 2-minute pitch, not a PhD presentation! Instead, put your explanation in layman’s terms and use analogies to illustrate your ideas. Practice your explanation on the least tech-savvy person you know (your 5-year-old cousin or 88-year-old grandma, perhaps), and if they can grasp your meaning quickly, you’re on the right track! 

  • Share your current stage & traction
    We need to understand how mature your product is in order to see if you’re a good fit for TechCrunch Disrupt, so let us know about your current stage of development. Have you just launched your app’s beta? Do you have a working prototype of your hardware product? If you’ve already launched, when did you launch, and how many MAUs do you have currently? Got revenue? Tell us! 
  • Tell us WHY you want to go to the US
    To win ROCK the MIC, you’ve got to make a strong case for why your startup needs this opportunity. Give us a bit of explanation of what you hope to achieve by going to San Francisco and New York. Is the US your primary target market? Make sure our judges know that! Who are you hoping to interact with during the trip? What are you hoping to learn?

Our judges may take up to 1 minute for Q&A, but do your best to include all the key details above in your 2-minute pitch. Also, don’t forget to practice, practice, practice! With dozens of teams registered for ROCK the MIC, you’ll need to work hard to give a solid, memorable pitch that impresses our judges.

Are you ready to ROCK the MIC?